The Multicultural Marketer is a marketing agency and the brain-child of Professor, Marketer, Social Justice Advocate, and Speaker, Sue Lucas.
As a Professor, Sue has been engaging students by bringing social justice into the marketing conversation for years. What is social justice marketing? Social justice marketing is a movement in which corporations take a stand on an issue of social justice and market their values rather than their products. In viewing marketing through a societal lens it becomes clear that it has the power to change perceptions and even alter reality. Minority groups are being included in more marketing strategy than ever before, and it is important that we embrace this movement. You see…putting a gay person, a female, or a person of color, etc. into mainstream marketing is no longer enough. Marketers need to make heartfelt connections with minority communities if they want to survive a crowded marketplace.
It is The Multicultural Marketer’s goal to help your business, employees, and students understand this awesome responsibility and how it can change your bottom line positively. And since The Multicultural Marketer is also a self-professed “nerd”, other marketing news and developments that are outside the realm of the multicultural are always up for discussion!
Sue has the background ethnically and experience in education in the marketing field to be able to talk about these things in a unique and exciting way. I think a lot of people really benefited from Sue’s presentation!NIck Wiget- Professor of Communication Arts, Wilmington College
She kept the audience engaged and captivated!Shelbie Harris- Wilmington College student and recent attendee of “The Black Consumer: A Marketing Dream Come True”
We don’t get facts anymore…and Sue was really good at bringing that in.Soukaina Fram- Wilmington College student and recent attendee of “The Black Consumer: A Marketing Dream Come True”